EXYZ.STUDIO
Shiba Story Go!
One team, one pipeline, twelve months: from defining the art style to shipping the ads that sold it.
Engagement
Characters & bosses
Levels & environments
UA creatives
Delivery cadence
Client: Proof of Play · Genre: roguelike RPG · Scope: art direction support, character & environment art, Spine animation, trailer, UA campaign creatives.
[THE BRIEF]
Proof of Play needed an art partner that could help define the visual style of Shiba Story Go!, ship a growing cast of enemies and bosses on a fixed weekly rhythm, and then turn the same assets into a trailer and a steady stream of UA creatives, without a second vendor and without the style drifting between game and ads.
[HOW A WEEK LOOKED]
Kickoff call across time zones: this week's character list, priorities, references locked. Daily written updates start.
Sketches and silhouettes in the shared tracker. Art Director comments in-thread; revisions turned same day.
Finals, Spine rigs and idle / attack / hit sets. Atlases exported for the engine.
Weekly drop with sources. Approved characters move to the creative team for the next UA batch.
[WHAT SHIPPED]
[IN THEIR WORDS]
“They played a key role in defining the game's art style, including many of the enemy designs, and also produced ad creative for our user acquisition campaigns.”
“Everything from characters and environments to cinematics, trailers, and full ad campaigns.”
“Daily updates on the status of assets. We rarely lost time despite the time difference.”
[WHAT WE WOULD DO DIFFERENTLY]
- Lock the style guide in writing in week one, not week three. Every later character would have cost one round less.
- Start UA hooks the same week the first three characters were approved, instead of waiting for the trailer. Creatives die in nine days; the pipeline should start early.
- Track creative test results next to the asset tracker from day one, so art decisions can be informed by what converts.
Want a weekly cadence like this on your game?
Start with a Style Match Test: one character in your style, five days, free if we miss.
Next available start: October 6
Zero-risk start. Pilots are fixed-price and fixed-date. Miss the style, you don't pay. Miss a network spec, we fix it free. Retainers cancel monthly. Sources are yours from day one.