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Pricing

Simple to start, scoped when it matters. Fixed-price pilots, retainers from a published floor, larger projects quoted within 24 hours.

Zero-risk start. Pilots are fixed-price and fixed-date. Miss the style, you don't pay. Miss a network spec, we fix it free. Retainers cancel monthly. Sources are yours from day one.

[FIXED-PRICE PILOTS]

Every engagement begins with a pilot: you know the cost, the scope and the delivery date before you commit to anything. Pilots always count toward the next step.

UA creatives · entry3 working days

Hook Sprint

$1,000

10 hooks in 9:16 for one game: 5 AI-video / UGC-style, 5 gameplay-based. In your test by the end of the week.

Guarantee: you pay only for the hooks you put into test, minimum five. The amount counts toward your first retainer month.

Start this pilot
Playables · entry1 working day

Playable Pilot

$450

1 custom HTML5 playable on your real game assets + 3 variants (difficulty / end card / hook). Exported for Meta, Google, AppLovin, Unity, Mintegral, Moloco. Under 5 MB.

Guarantee: passes the spec of every network you name, or we fix it free until it does.

Start this pilot
Game art · entry5 working days

Style Match Test

$400

1 production-ready character or environment object in your style: sketch → final → basic Spine idle. Plus a written read of your style guide.

Guarantee: if your Art Director says we missed the style, you don't pay. If we hit, it counts toward your first batch.

Start this pilot

[MONTHLY RETAINERS]

Priced from a published floor and scoped to your monthly volume. Cancel monthly. First month: exit within 14 days and pay only for what's delivered. Quarterly prepay: minus 10%.

UA creatives · core

Creative Retainer

from $4,000 / mo

10-20, 40 or 80 creatives a month (concepts + variations), weekly drops, end-of-month test report, all source files.

Scope this →
Playables · core

Playable Line

from $3,000 / mo

10 or 16 new playables a month plus variations of existing ones. Exactly the volume that beats 15-day creative fatigue.

Scope this →
Game art · core

Art Department

from $5,000 / mo

A dedicated mini-team (concept + 2D + Spine) with weekly deliveries, daily updates and a shared tracker. Asset volume fixed per month.

Scope this →

[PROJECT SCOPE]

UA · project

Launch Package

custom, from $10,000

Trailer + 15–30 UA creatives + store assets + 1–2 playables for a soft launch or global launch.

Scope this →
Playables · add-on

Interactive End Card

from $250

Video + interactive end card. Faster and cheaper than a full playable; the recommended first step if you have never run one.

Scope this →
Game art · project

From Concept Doc

custom, from $15,000

Your game exists only as a design doc: we define the style, first characters, UI and environments, with milestones.

Scope this →

[WHAT THE MARKET CHARGES]

Public 2026 ranges from open sources, so you can see where we sit before you see our number.

WhatTypical market priceSource
One custom playable at an agency$3,000–8,000 · 2–4 weeksAppAgent, Aug 2026
AI-generated playable prototypeunder $2,000 · still needs QA, network compliance, variantsCoinis, 2026
Template playable$490–1,990 · fixed mechanics, not yoursmraid.io public pricing
UA creative agency retainer$5–10K entry · $15–50K mid-market / moNewForm, 2026
Game art outsourcing studio$15–60K / moTwinWin Games, 2026
One in-house 2D artist (UK)£60–90K / yr + hiring timeWhimsy Games, 2026
Full rate card

Need the complete rate card?

Every package, add-on and volume tier as a PDF. Lands in your inbox within a minute. Enterprise process (vendor onboarding, COI, custom NDA, security questionnaire) available on request.

Not sure which pilot fits?

Tell us what you are testing next quarter and we will point you to the right entry, or say it is not a fit.

Next available start: October 6

Zero-risk start. Pilots are fixed-price and fixed-date. Miss the style, you don't pay. Miss a network spec, we fix it free. Retainers cancel monthly. Sources are yours from day one.