Playable Ads

Custom playables in 1 working day, on your real game assets. Playables now convert at 4.8 IPM against 2.9 for video and last six days longer before fatigue. Most studios still ship fewer than three a month because each one takes an agency 2–4 weeks and $3,000 to $8,000. We build them from the same source files as your game and your videos, export to every major network, and guarantee spec compliance.

Four ways to make a playable, each for a different job. Tell us what you need, or pick a format directly.

01 · Custom playableCore Loop 02 · Video + interactionInteractive Video 03 · Mini-game in your artProven Mechanic 04 · A/B at scaleVariant Line

▶Play demo

01 · Custom playable

Core Loop

Your real mechanic, cut down to 20–40 seconds of the best part of your game.

Best forLive games that need higher IPM and better-quality installs. The player tries the actual game, so the people who install already like it.

You sendStore link, a build or gameplay capture, and source art (characters, UI, backgrounds).

You get1 HTML5 playable + 3 variants (difficulty / end card / hook), one export per network, under 5 MB.

Timing1 working day

Pricefrom $450 · Playable Pilot

What we can vary

Level layoutDifficulty curveTutorial handFail / win momentEnd cardCTA timingTexts & localizationSound

Start a Playable Pilot

BeforeVideo creative

▶Play

AfterInteractive playable

02 · Video + interaction

Interactive Video

Your winning video with tap points, a choice moment and an interactive end card.

Best forStudios that have never run a playable, or already have a video that wins. The cheapest way to add interaction without rebuilding gameplay.

You sendYour best-performing video creatives (source project or clean export) and the store link.

You getThe video with 1–3 interaction points, a branching choice and an interactive end card, exported for every network you name.

TimingFrom your existing video

Pricefrom $250 · Interactive End Card

What we can vary

Tap pointsChoice momentFreeze frameOverlay textsEnd cardLanguage versionsCTA placement

Scope an interactive video

▶Play demo

03 · Mini-game in your art

Proven Mechanic

A mechanic that already sells on the networks, redrawn in your style and your characters.

Best forTesting a new concept before it is built, pre-launch and soft-launch games, and non-gaming apps that need a playable without a game behind it.

You sendYour art or style guide, the goal of the test, and which mechanic you want to try (or we suggest one).

You getA mini-game on a proven mechanic, fully reskinned, with your texts, end card and exports for every network.

TimingScoped per brief

PriceQuote within 24 hours

Mechanics on the shelf

RunnerMergeMatch-3MazeCatcherSpin the wheelTriviaTap-to-place defense

Pick a mechanic with us

▶Play demo

04 · A/B at scale

Variant Line

New playables and fresh variants of the ones already working, every month.

Best forTeams already running playables who hit creative fatigue. A playable fatigues in about 15 days, so the winners need new versions on a schedule.

You sendAccess to current playables and test results, plus the monthly volume you want.

You get10 or 16 new playables a month plus variations of existing ones, with a test report at the end of the month.

TimingWeekly drops

Pricefrom $3,000 / mo · Playable Line

What we can vary

Hook swapDifficulty A/BSkin & paletteEnd card A/BOffer & copyLocalizationLength

Scope a Playable Line

Every format is built by our team from your source files, not assembled in a template tool. All exports pass the spec of each network you name, or we fix them free.

Real, playable, in your browser. One per genre; the library grows with every pilot.

▶Play demo

✕

Orb Burst Match-3 · Casual puzzle Built in 4 working days · 0.6 MB

Get a playable like this for your game →

▶Play demo

✕

Log Runner Runner · Hyper-casual Built in 4 working days · 3.0 MB

Get a playable like this for your game →

One source: the playable is built from the same assets as your game and your videos. What the player touches in the ad is what they see after install.

Every pilot ships as one export per network below. Guarantee: passes the spec of every network you name, or we fix it free until it does.

Specs change; we re-check against each network's current documentation before every export.